Sales leads can be generated by a company's Web site. Whether you're selling jumbo jets or Girl Scout cookies, the basic principle of sales is the same -- there's no sale if there's no client. Finding clients can be an expensive, time-consuming, often failure-ridden process. Picture those poor Girl Scouts going door-to-door with their Thin Mints and Samoas: half the people aren't home; six homeowners just went on a diet; and the competition is stiff (Becky and Nancy are working the same turf!). The first, and, some say, most difficult task for any salesman is generating sales leads. Sales leads aren't clients; they're potential clients. For example, realtors used to rely heavily on costly newspaper ads to generate inquiries. In this HowStuffWorks article, we'll cover some of the most popular techniques for generating and managing sales leads, including helpful technology for tracking and nurturing leads from first contact to closing. Let's start by exploring the basics of generating sales leads.
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